Lori Hariton is an experienced and professional real estate agent proudly serving Northeast Florida, with a focus on Jacksonville, St. Johns County, and the surrounding areas. Having called Jacksonville home since 2005, Lori brings a deep understanding of the local market and community to every transaction.

Prior to beginning her real estate career, Lori worked in high-end retail, where she built and led successful teams. That experience taught her the power of personal relationships, the value of clear communication, and the importance of building trust—principles that now guide her real estate practice. These core values, along with her keen eye for detail and client-first approach, made real estate a natural next chapter.

Lori is a proud mom to a daughter with special needs, and her personal journey has strengthened her empathy, patience, and unwavering dedication—qualities her clients feel in every interaction. Whether helping buyers find their perfect home or guiding sellers through a smooth transaction, Lori combines her industry expertise and heartfelt commitment to deliver exceptional service.

Through continued education, Lori holds the following designations for her clients:

• Graduate, REALTOR® Institute
• Accredited Buyer’s Representative
• Seller Representative Specialist
• Certified Negotiation Expert

Lori understands that real estate can feel overwhelming. She takes the time to break things down clearly and make sure her clients feel confident every step of the way. She also knows that no two properties—or clients—are alike. That’s why she tailors her pricing strategy, marketing plan, and negotiation approach to fit each unique situation, ensuring the best possible outcome.

Lori strives to put the needs of her customers first while maintaining the utmost respect for their confidentiality. She is respected in her field not only for her ethical standards but also for being an honest, hard-working mother who remains active in school and community associations. With a blend of energy, creativity, and compassion, Lori delivers a personalized and elevated experience—whether you’re buying your next home or selling your current one.

Credentials and Memberships

National Association of Realtors

Northeast Florida Association of Realtors

Community Involvement

The Women's Board of Wolfson Children's Hospital